ABOUT JG CONSULTING
I'm a builder and operator who specializes in helping companies translate strategy into systems that actually work. My background runs through sports marketing, large-scale experiential programs, and startup operations — giving me a range that most operators don't have.
I spent the early part of my career in sports sponsorship and brand activation, working with companies like Ford, Coca-Cola, Bank of America, and major sports properties across NASCAR, NFL, and more. Then I went deep on the operations side — scaling American Affiliate from a 4-person startup to a 30+ person company operating in 14 states with $20M in revenue.
Today I work with founders and leadership teams as a fractional executive and advisor. I bring AI-enabled operating systems, forecasting models, and execution frameworks that let companies grow without losing clarity. Fractional doesn't mean part-time effort. It means full-time impact, purpose-built for where you are right now.
BRANDS I'VE WORKED WITH
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From Ford Racing and the NFL to BetMGM and Betr — I've built activation programs, operational systems, and growth engines for brands across sports, experiential, and consumer tech.
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Most founders reach a point where the pace of growth outruns the systems holding it together. That's the gap I close.
As a fractional member of your leadership team, I embed quickly and focus on what matters most — removing friction, building clarity, and creating momentum. I take the time to understand your goals, your team, and where the real drag is before I start building.
I bring operational structure without bureaucracy. Strategic thinking grounded in execution. And 25 years of sports, experiential, and startup experience that most operators simply don't have.
Fractional doesn’t mean part-time effort. It means full-time impact, purpose-built for where you are right now.
Frequently Asked Questions
What is a fractional COO?
A fractional COO brings executive-level operational leadership without the full-time overhead. I embed with your team, build the systems, and help execute — at the level of commitment that fits where you are right now.
What does AI-enabled operations mean?
I build practical automation and AI workflows that improve how your team works — from research and reporting to marketing execution and decision-making. Not tech for tech's sake. Systems your team will actually use.
How can you help my business?
If you're growing fast and feeling the friction — in operations, execution, or team alignment — that's where I work best. I build the systems that let you scale without things breaking.
What industries do you serve?
Sports and sports technology, experiential marketing, affiliate and partnership-driven businesses, consumer tech startups, and founder-led companies scaling operations.
What is your consulting process?
Every engagement starts with understanding where the real friction is. From there I design the right operational system, build it with your team, and stay embedded until it runs.
How do you measure success?
Cleaner execution, better forecasting, and measurable revenue impact. I track what matters — margin, throughput, acquisition cost — not activity.